COMMUNICATION OF UNIVERSITY FINANCIAL AUTONOMY POLICY IN ONLINE NEWSPAPERS UNDER THE REFERENCE OF AGENDA-SETTING AND FRAMING THEORIES
Hoang Le Thuy Nga, Le Quang Minh
The paper explores how university financial autonomy policy information is presented and emphasized in various online newspapers using Agenda-Setting Theory and Framing Theory in the field of communication. The study analyzed 289 journalistic works from three newspapers, namely Giao duc and Thoi dai Online Newspaper, Giao duc Vietnam Online Magazine, and Dan tri Online Newspaper, covering the period from July 2017 to December 2020. The content analysis identified four main groups of information highlighted by the newspapers: aspects of financial autonomy, benefits of financial autonomy, shortcomings of financial autonomy, and recommendations and solutions related to financial autonomy. The research evaluates the newspapers' communication of the university's financial autonomy policy and provides recommendations. The study concludes that the newspapers have effectively highlighted crucial information about the university autonomy policy and offers three recommendations for improving the dissemination of the university financial autonomy policy.
